The Wella Color Touch Instamatic line offers a unique “matte gloss” finish, creating temporary, diffused pastel tones. It’s the perfect choice for clients who want to experiment with a flash of on-trend color or for stylists looking to correct unwanted tones like brassiness. Instamatic works like a filter, providing a subtle, muted color that fades beautifully and is an ideal way to add a creative, low-commitment element to any look.

FEATURES

• Mixing ratio: Mix the Instamatic color with Color Touch Emulsion (1.9% or 4%) in a 1:1 ratio
• For pre-lightened or lighter hair levels
• Creates a fashionable, diffused matte gloss finish; excellent for color toning and neutralization; low commitment
• Fades after approximately 15 shampoos
• Ammonia-free
• Vegan
• Cruelty-free

HOW TO USE

• Preparation:
• Always perform an allergy alert test 48 hours before each use.
• Wear appropriate protective gloves.
• Mix the Instamatic color with Color Touch Emulsion (1.9% or 4%) in a 1:1 ratio.
• Application:
• For the most intense color, apply to dry hair. For a softer result, apply to towel-dried hair.
• Apply the mixture evenly from roots to ends.
• Processing Time:
• Allow the color to develop for 5 to 20 minutes, depending on the desired intensity.
• Once the desired result is achieved, rinse thoroughly with lukewarm water until the water runs clear.
• Finish with a shampoo and conditioner designed for color-treated hair to stabilize the color and maintain shine.

WARNING

This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.