Awaken and illuminate your cool-toned hair with this ultra-moisturising, sulfate-free toning shampoo. Formulated with the exclusive Violet Botanical Complex, it expertly neutralises unwanted brassy and yellow tones for a beautifully vibrant, salon-fresh look.

FEATURES

• Ideal for platinum, blonde, highlighted, and grey hair
• Eliminates unwanted yellow and coppery brassy tones
• Contains a tone-enhancing Violet Botanical Complex (Blueberries, Purple Carrots, Purple Sweet Potatoes) to neutralise warm tones and enhance highlights
• Supreme Colour Blast Technology with Sunflower Seed Extract and Quinoa Protein preserves vibrancy and longevity
• Ultra-moisturising formula leaves hair soft, smooth, and more manageable
• Rich-textured, gentle cleansing, vegan, and sulfate-free

HOW TO USE

• Apply the shampoo to wet hair and gently massage it in to create a lather
• Rinse thoroughly
• For optimal cool-toned results, follow with the Label.M Cool Blonde Toning Conditioner
• Use regularly or as needed to maintain your desired cool shade