Rich, Radiant Color with a Luxurious Shine

L’Oral Professionnel Dia Richesse is a semi-permanent hair color that delivers deep, rich tones with a luminous, high-shine finish. Perfect for natural or colored hair, this ammonia-free formula provides up to 70% white hair coverage while maintaining a soft, smooth feel. Its advanced technology blends seamlessly for a natural-looking result, making it ideal for first-time color clients or those looking to enhance their current shade.

• Ammonia-free formula for gentle coloring
• Provides up to 70% white hair coverage
• Enhances natural tones with radiant shine
• Ideal for first-time color clients
• Leaves hair soft and smooth

Directions: Apply to dry, unwashed hair and develop according to the desired intensity. Rinse thoroughly and follow with a professional post-color treatment.