So Pure Clarify makes the hair feel weightless after using the So Pure Clarify Shampoo. Deeply cleanses strands without stripping. Gently cleanses the scalp. Packed with detoxifying pomegranate to help remove dirt and product build-up.

Massage into wet hair. Rinse thoroughly. Repeat if you like.

The So Pure range won the Dutch Beauty Award 2023-2024 in the “Green hair care” category.