Nourish and Protect Fragile Blonde Hair

Joico Defy Damage Protective Shampoo helps cool brassy tones and enhance the brilliance of cool blonde hair, all while providing deep nourishment and protection.

• Instantly cools brassy tones and brightens cool blonde hair
• Protects and strengthens fragile blonde strands
• Rich lather gently cleanses while maintaining healthy shine
• Helps shield hair from environmental damage

Directions: Apply to wet hair. Lather, leave in for 1-3 minutes, then rinse.