Neutralize Brassy Tones and Brighten Blonde Hair

Joico Blonde Life Violet Shampoo is designed to instantly neutralize unwanted yellow and brassy tones while brightening cool blonde hair. It gently cleanses, nourishes, and protects fragile blonde strands, leaving them shiny and healthy.

• Instantly cools brassy and yellow tones
• Maintains healthy-looking hair with brilliant shine
• Nourishes and protects blonde hair
• Gently cleanses without stripping moisture
• Rich lather for a luxurious wash

Directions: Apply to wet hair. Lather well and leave in for 1-3 minutes. Rinse thoroughly.