Gently Brighten and Nourish Blonde Hair

Joico Blonde Life Brightening Shampoo cleanses and nourishes blonde hair while brightening and enhancing its natural shine.

• Gently removes impurities
• Helps maintain blonde brightness
• Protects against environmental damage
• Nourishes and strengthens hair
• Free from sulfates

Directions: Apply to wet hair. Lather and rinse. Follow with Joico Blonde Life Conditioner for optimal results.