This semi-permanent hair color does not require any peroxide and ensures a vibrant result which gradually fades. Thanks to HDmax technology, direct dye pigments create an intense shade as well as shiny and luminous hair.

Features

• Semi-permanent coloring
• Direct dye
• Lasts up to 15 shampoos
• Fades completely
• Mixable shades

How to use

• Use on dry hair
• Apply Elumen Play until saturation
• Let sit for 30 minutes without heat
• Let sit for 20 minutes with heat
• Rinse completely then cleanse with shampoo
• Follow with a moisturizing product

WARNING

This product is intended for use by certified professionals or individuals with equivalent expertise. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.