Heat, color, or chemical damage? Weve got you covered. This shampoo is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands. Color-safe and free of sulfate cleansersPlease be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.Bb.Products are free from parabens, phthalates, mineral oil, and formaldehyde. Massage throughout damp hair. Rinse, and follow with Bond-Building Repair Conditioner.FROM THE PRORemember to always start at the scalp. Massage the formula through the lengths of the hair before rinsing to help strengthen hair strands while shampooing.