Achieve Lighter, Healthier Blonde Hair Without Bleach

Joico Blonde Life Hyper High Lift (HHL) in Pearl provides up to 5 levels of lift on natural hair without the damage typically associated with bleach. The built-in hair defense system ensures your strands stay strong and healthy while achieving beautiful, cool blonde shades.

• Lifts up to 5 levels on natural hair
• Tones while lightening for a balanced blonde
• Includes a built-in defense system to protect hair
• Achieve blonde without bleach damage
• Available in three new shine-enhancing shades

Directions:Mix Blonde Life Hyper High Lift Crme Color with the appropriate developer. Apply to clean, damp hair and process for the recommended time. Rinse, shampoo, and condition for the desired results.