Say goodbye to brass and hello to cool, clean blonde.

This powerful toning shampoo targets strong yellow, gold, and brassy tones in natural, pre-lightened, and grey hair. With a tone factor of 6/10, it deposits blue-violet pigments that neutralise warmth for a more balanced, icy finish. Formulated with a nourishing vegan complex, it gently cleanses while protecting and hydrating the hair and scalp. The result? Cooler, brighter blondes with every wash.

• Neutralises strong yellow, gold, and brassy reflects

• Ideal for natural blonde, pre-lightened, and grey hair

• Delivers a cool, neutral tone with blue-violet pigments

• Infused with Vitamin B5 for added moisture and shine

• Includes a vegan blend of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, and Pear Extract

Directions: Apply to wet hair, lather evenly, and leave in for 15 minutes depending on desired toning intensity. Rinse thoroughly and follow with conditioner. Use 12 times per week or as needed.