Joico Joiful Volumizing Shampoo has a gentle cleanser that washes away excess oils and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness.

Benefits:

• Fuller, thicker, bouncier hair
• 24-hour style retention
• Provides long-lasting humidity protection
• Instantly adds shine
• Rich lather gently yet thoroughly cleanses hair
• Adds instant lightweight body

How to use:

• Apply to wet hair.
• Lather.
• Rinse well, repeat if necessary
• Follow with Joico JoiFull Volumizing Conditioner