Exceptional Shine
The Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.

Gentle Conditioning Formula
Deposit-only, no-ammonia colour is exceedingly gentle and offers outstanding condition.

Perfect Gel Consistency
Liquid colour mixes to a perfect gel consistency thats ideal for both bottle and brush application.

Long-Lasting
Rich, vibrant colour lasts 4 to 6 weeks.