Gently cleanses colour-treated hair, allowing colour to last up to 8 weeks

This shampoo is enriched with resveratrol, a powerful anti-oxydant, and is perfect for those who want to maintain their salon coloured hair for a longer period of time while making it more manageable and soft.

• Coloured hair is 6 times more shiny and appears brighter and more radiant.
• Hair feels lighter, manageable and soft.
• Enriched with resveratrol, a powerful anti-oxydant.
• 100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.
• The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.

Directions: Wet hair thoroughly with warm water. Apply a small amount of shampoo to scalp and hair. Gently massage scalp with your fingertips to create a lather. Rinse hair thoroughly with warm water. If necessary, repeat steps 2-4.Follow with L’Oral Professionnel Vitamino Color Conditioner for best results.Rinse hair thoroughly with cool water to seal the cuticles and enhance shine. Towel-dry hair gently and style as desired.