Illuminate and Protect Your Hair Color

Joico Colorful Glow Beyond Anti-Fade Serum enhances color vibrancy while protecting against UV rays, pollution, and color fading, leaving hair softer and shinier.

• Boosts color vibrancy and radiance
• Prevents color from fading off-tone when exposed to UV rays
• Instantly increases shine and smoothness
• Reduces frizz and enhances softness
• Protects against hair-dulling effects of pollution

Directions: Apply 1-2 pumps to damp or dry hair. Style as usual.