Forget all you know about traditional hair masks Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated hair, for a dramatic reduction in breakage, this isnt just any regular conditioning hair mask.

Why is hair elasticity important?

Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension.

Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light.

How To Use

Apply Elasticizer to damp hair and leave for at least 10-20 minutes the longer the better. You can even leave it on overnight and sleep in it. Wash out with the correct Shampoo and Conditioner for your hair texture and style as normal.