Create effortless beach waves with natural texture and a soft, matte finish

KMS HAIR PLAY Beach Style Crme is a lightweight, professional styling cream that adds texture and movement for that carefree, windswept look. Designed to enhance natural waves without crunch or residue, it leaves hair touchable and flexible. The non-greasy formula offers soft hold with zero shine, making it perfect for creating beachy styles all year round. Ideal for all hair types, its a go-to product for texture with a natural, undone feel.

• Creates tousled, beach-inspired texture

• Provides soft, flexible hold with a matte finish

• Lightweight and non-greasy formula

• Enhances natural waves and body

• Suitable for all hair types and lengths

Directions: Apply a small amount to towel-dried or dry hair. Work evenly through mid-lengths to ends. Scrunch or twist hair with fingers to define texture, then air dry or diffuse as desired.