This shampoo bar formulated with violet pigments is specially designed to neutralize yellow and brassy reflections in blonde hair for a more vibrant and radiant colour. Enriched with biotin and castor oil, this bar gently cleanses the hair while strengthening the hair fiber and improving the health of the follicles. Your hair will be softer and shinier and you will reduce your ecological footprint related to plastic consumption.

features

• First purple shampoo bar with biotin on the market
• Designed for blonde hair
• Control of coppery and yellow undertones
• Adds shine
• Formulated with biotin and castor oil to strengthen hair and reduce breakage and hair loss
• Ecological and economical alternative
• Perfume with notes of orange blossom and jasmine
• Paraben free
• Sulfate free
• No artificial fragrance
• Made in USA

how to use

• Wet hair and bar, then “paint” on from lengths to ends for even toning
• Massage into a lather
• Let sit for 1-3 minutes for desired toning intensity
• Rinse & repeat as needed
• Follow up with the Purple Toning Solid Conditioner