Paul Mitchell Platinum Blonde Shampoo is specially formulated to boost and brighten blonde, grey, and white hair while eliminating unwanted brassiness. This advanced shampoo contains cool violet pigments that neutralize yellow tones, restoring the luminosity and enhancing the color of highlighted or naturally light hair. Perfect for anyone looking to maintain a bright, cool blonde or vibrant grey, this shampoo adds moisture and intensifies shine with its powerful combination of conditioning agents and extracts.

The gentle formula is suitable for daily use and helps retain moisture, keeping your hair soft, shiny, and healthy while diminishing that brassy blonde effect. With every wash, youll see brighter, more vibrant color without the unwanted warmth.

Key Benefits:

• Eliminates brassiness: Neutralizes yellow tones and reduces brassiness in blonde, grey, or white hair.
• Brightens and boosts color: Enhances luminosity and vibrancy in light or highlighted hair.
• Adds moisture and shine: Conditions and hydrates hair, leaving it soft and shiny.
• Gentle formula: Safe for daily use, cleansing without stripping moisture.

Hair Type: Ideal for all hair types.

Fragrance: Soft, calming scent with citrus, delicate floral notes, and a powdery finish.

How to use:

• Apply: Massage Platinum Blonde Shampoo into wet hair.
• Massage: Gently massage into the scalp and hair.
• Leave in: Allow the shampoo to remain on hair for 1-5 minutes, depending on the desired level of toning.
• Rinse: Rinse thoroughly with water. Repeat as needed for brighter, cooler results.

Paul Mitchell Platinum Blonde Shampoo is the perfect solution for maintaining bright, vibrant blonde, grey, or white hair while eliminating brassy undertones and adding shine and moisture.