Purify Clarifying Shampoo especially designed as an oil free cleanser to gently remove accumulated deposits and build up on all hair types. With regular usage styling product, build-up, oiliness and pollution will be alleviated, leaving the hair feeling fresh and displaying a wondrous shine. It will remove deposits of chlorine, chemicals, hard water minerals and medications all of which can create troublesome obstactles when colouring, straightening and perming.