This gentle, lightweight shampoo cleanses, strengthens, and thickens fragile hair. Infused with rice water from Hyogo, Japan, it helps repair damage, reduce split ends by up to 91%, and leaves hair up to 30x stronger. Inspired by Japanese haircare rituals, it nourishes without stripping hydration, revealing healthier, smoother hair.

Features

• Boosts hair thickness
• Increases strand diameter
• Strengthens hair up to 30x
• Provides instant fullness and body
• Helps reduce split ends by up to 91%
• Softens and smooths
• Enhances natural shine

How to use

• Apply to wet hair
• Massage gently
• Rinse thoroughly
• For best results, follow with the complete Izumi Tonic haircare system to achieve stronger, thicker hair