So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.

Massage into wet hair. Leave in for about 1 minute to let the pigments do their work. Rinse thoroughly.

The So Pure range won the Dutch Beauty Award 2023-2024 in the “Green hair care” category.