For platinum perfection and blonde that boldly shines

This powerful toning shampoo is formulated to eliminate strong yellow, gold, and brassy tones in natural, pre-lightened, and grey hair. With an intense tone factor of 8/10, concentrated blue-violet pigments deposit cool, silver-platinum reflects for a crisp, clean blonde finish. It also delivers nourishment and protection, helping to maintain hair health while enhancing vibrancy. Ideal for those who love an ultra-cool tone with a high-performance cleanse.

• Neutralises strong brassy and golden tones

• Delivers intense platinum and silver reflects

• Ideal for natural blonde, pre-lightened, or grey hair

• Infused with Vitamin B5 for hydration and shine

• Enriched with a vegan complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, and Pear Extract

Directions: Apply to wet hair and work into a rich lather. Leave in for 15 minutes depending on desired tone intensity, then rinse thoroughly. Use 12 times per week or as needed for toning maintenance.