Cleanse, prep and strengthen; the perfect foundation for effortless styling

This pre-styling vegan shampoo delivers a gentle yet effective cleanse while supporting a balanced scalp microbiome for long-term hair health. Designed to boost elasticity and texture, it leaves hair smoother, shinier and more manageable without weighing it down. Ideal as the first step in your styling routine, it primes hair for enhanced hold and definition. For best results, pair with American Crew Fiber for a strong, flexible finish.

• Reconstructs and strengthens damaged hair fibres from within
• Adds shine and hydration without heaviness
• Supports a balanced, healthy scalp microbiome
• Lightweight, vegan formula with no silicones or parabens
• Preps hair for optimal styling performance

Directions: Wet hair thoroughly. Massage a small amount into scalp and hair, then rinse well. Follow with your preferred styling product.