Brighten Blondes with Every Wash

Pravana The Perfect Blonde Shampoo is a violet-based cleanser formulated to neutralise brassiness and enhance the vibrancy of blonde, silver, and highlighted hair. Infused with keratin, wheat, and silk amino acids, it strengthens and nourishes while gently cleansing, leaving hair refreshed, luminous, and cool-toned.

• Violet pigments instantly counteract unwanted yellow and brassy tones
• Gently cleanses without stripping essential moisture
• Enriched with keratin and silk amino acids to strengthen and protect
• Leaves hair bright, shiny, and full of vitality
• Safe for colour-treated and highlighted hair, suitable for regular use

Directions: Apply to wet hair and lather evenly. Leave on for 15 minutes depending on desired toning intensity, then rinse thoroughly. Follow with Pravana The Perfect Blonde Conditioner for best results.