Keep your blonde vibrant and cool-toned with every wash

PRAVANA The Perfect Blonde Shampoo is a purple toning shampoo designed to neutralise unwanted yellow tones while adding moisture, shine, and reducing breakage. Perfect for maintaining cool-toned blonde hair, this shampoo gently cleanses while preserving your colours integrity, leaving hair bright, soft, and healthy-looking.

• Neutralises yellow tones and brightens blonde hair
• Adds moisture and enhances shine
• Reduces breakage, leaving hair soft and strong
• Ideal for maintaining cool, vibrant blonde shades

Directions: Apply a quarter-sized amount to wet hair and lather. Rinse and repeat if desired. For best results, follow with The Perfect Blonde Conditioner.