Violet shampoo neutralizes unwanted golden tones, retaining the cool tone of blonde hair for up to 12 shampoos. This sulfate-free cleanser nourishes and protects fragile hair in addition to bringing a lot of shine.

FEATURES

• Sulfate-free gentle cleanser
• Neutralizes warm tones
• Nourishing
• Controls static
• Amplifies shine
• Formulated with a blend of Rosehip Oil, arginine and keratin

HOW TO USE

• Apply to wet hair
• Lather
• Leave on for 1 to 3 minutes
• Rinse
• For best results, follow with Joico Color Balance Conditioner
• To maintain cool tones, use 2-3 times per week