Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

How to Use

Massage into wet hair and scalp. Rinse.
Follow with be curly advanced conditioner.

REGIMEN
Tight curls and coils:
On wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
Co-wash curls and coils between wash days to gently cleanse without stripping

Wavy and loosely curly hair:
On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
Swap conditioner for the intensive curl perfecting masque every 2 3 wash days, depending on your individual hair needs